Carlos Andrés Mejía Beltrán

Biography

Researcher, consultant, and university professor with over 25 years of experience in applied market research, innovation management, and strategic analysis across diverse economic sectors. Founder and Director of ConCriterio — a marketing innovation think lab supporting markets transformation, sustainability, and mission-oriented innovation processes. My work integrates rigorous mixed-method approaches — deep qualitative inquiry, social network analysis, bibliometrics, systems modeling, spatial analysis, and data science — to understand markets as complex socio-technical systems. I translate empirical and scientific evidence into strategic decisions, contributing to sustainable market formation, transformative innovation, and alignment with the Sustainable Development Goals (SDGs). Currently a PhD Candidate in Technology and Innovation Management (UPB, EAFIT scholarship), with a thesis focused on transformative exchange for socio-technical system transitions.